Freelance + Independent designer’s blog

Freelance designer's notebook by Deb Pang Davis: words, pictures, paper, pixels, experience, empathy, inspiration, exploration, good stuff

Ideal Sans by Hoefler and Frere Jones

Here's a new font family release from Hoefler and Frere Jones!

Ideal SansA handmade font for machine-made times.

Introducing Ideal Sans®, a new type family in 48 styles from H&FJ. Setting aside the easy pursuit of digital perfection, Ideal Sans favors organic and hand-crafted forms that give it warmth and humanity, making it distinctive at large sizes, and richly textured at small ones.

Learn more about Ideal Sans at H&FLJ