I've had the pleasure of working with Alex Kendrick of Two Six Code on several websites so when he asked me to redesign his website I had to say, “yes”!
Whitney Curtis is a wedding and editorial photographer based in St. Louis, Missouri. She contacted me to redesign her logo, pricing and informational brochure as well as promotional postcards. We designed a logo and identity system as a nod to her love for all things moden, including architecture and furniture.
Her identity suite includes a note card, social icon, letterhead, envelope with a return address sticker and business cards.
“I've received a lot of compliments on my business cards, and my prospective wedding clients love the brochures.” — Whitney
Magazine portfolio designs for Grain Images’ debut. View more
What first started out as a conversation about logo design through Facebook, turned into a greater discussion about brand and marketing with Kevin Weinstein, a wedding photojournalist based in Chicago, Illinois. In business for nearly 8 years and growing steadily, Kevin had a gut feeling he needed to rebrand and wasn’t quite sure how. His goals: to connect with the luxury bridal market, higher end clients; communicate more effectively his services and experience as a photojournalist; and grow, grow, grow.
I started my work with Kevin by evaluating his current marketing materials, website and logo design. I interviewed his goals, his taste, style and method for working. I discovered his identity, print collateral and website seemed targeted more for hard-hitting news than wedding photojournalism. His previous website used several dated metaphors and dark colors that most likely didn’t properly represent his brand or appeal his target audience. We came up with a plan for execution, process and worked together around his needs, schedule and budget. We called in marketing smart copywriter, Lindsay Berger and started with his identity. Soon after, we re-designed his website and finally designed all of his print marketing collateral into a cohesive brand presence — stylish, zesty and professional — that is very Kevin.
Within 6 months after launch, kevinweinstein.com came up #2 in google for his target keywords, “Wedding photojournalist Chicago, Il”. He continues to receive numerous compliments from wedding industry colleagues and clients alike. Clients love how “easy it is to use” and the “professional quality” of his marketing materials. During a business seminar at the 2010 WPPI trade conference in Las Vegas, Kevin’s marketing materials were held up as “successful examples that break the mold”.
Update (August 2012): Kevin is now above the 5-pack in search results. His use of social media, blogging and print promotion is paying off for SERPS. He has also hired his first employee.
Update (January 2014): Kevin is preparing to relocate to Los Angeles. We’re working on updating his print marketing materials and a strategy for the next version of kevinweinstein.com.
Challenge: What began as a creative outlet for a group of friends who are also award-winning photographers turned into something completely unexpected. In the fall of 2008, PDXCROSS’s photographs, posted on their blog-based site, became the talk of the Portland cyclocross community. As demand for their photography grew and their relationships with racers and supporters formed, they realized they needed a few designers to help and asked me to come on board. Their goal: to build a more cohesive identity around their brand.
Solution: In 2008, I designed a simple logotype which has been applied to print collateral, a cycling jersey, and cycling caps. For the 2008 Christmas holidays, my husband (a PDXCROSS photographer) and I edited and designed the first volume of “Dirty Pictures.” Just before the 2009 cyclocross season, I redesigned the site to be a more seamless brand experience, more user-friendly, and more accessible, and eventually migrated PDXCROSS.com from WordPress toSquarespace. For each phase of the work I did, turnaround time was tight, with no budget, and all design was a work from my heart.
Results: Response each year has been out of this world. For two seasons, the cross and cycling community has graciously welcomed PDXCROSS to their races and into their lives. Many have become good friends. PDXCROSS, in one form or another, has collaborated with Oregon Manifest,Chris King and the Bend Oregon Visitor and Convention Bureau in helping to bring attention to handmade bikes, builders, breast cancer, and the US Cyclocross Nationals. Their first book, “Dirty Pictures: Volume I” (which we designed and edited) was honored as a staff pick at on-demand photo book printerBlurb and has been enjoyed by many, nationally and internationally.
Update: The photographers have since disbanded (due to personal life changes but continue to make pictures on their own. Visit their websites:
+ Torsten Kjellstrand + Mike Davis + Tim Labarge + Jamie Francis + Rob Finch